Clearly State the Criteria You’ll Use to Choose a Winner Bottom line: Working backward from your end-goal before you start the contest will help ensure you meet your top goals and don’t hit any snags at the last minute. Just want to get a ton of engagement? Then a “winner chosen at random” will work. If brand awareness is a top goal, choose “best choice” or “popular vote” options. Ideally, choose the winner-selection method that supports your goals for the contest. Know what you can track and what you can’t, and think about how this will influence your winner selection. ![]() Both of these tactics are prohibited, and the latter is almost impossible to accurately track on Facebook (especially once people start sharing the contest on their personal profiles). This is particularly common with social media contests and giveaways, so upfront planning is essential.Ĭertain methods of choosing a winner, for example, are impossible to track-and may actually go against Facebook’s contest guidelines.Ī frequent example of this is the “Tag a Friend” or “Share This Post” requirement that you’ll see lots of brands using for their contests. Sometimes we get so used to seeing other brands do things a certain way that we think it must work, only to later find out the hard way that it definitely does not. Your participants will appreciate knowing up front exactly what method you’ve chosen.įeeling the pressure and wondering about the best ways to pick a winner for your next contest or giveaway? Follow these simple but oh-so-important guidelines and you’ll be just fine. Instead, make it at the same time you’re doing all the other planning. ![]() There are, for starters, many different ways to pick a winner for a Facebook contest and you don’t want to make this important decision toward the end of the contest. After all the planning, posting, and prize selection, picking a winner for your Facebook contest doesn’t sound so daunting … until you sit down to actually do it.
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